Advanced Dishwashing Service
Brand Extension · Print & Digital · In-House Creative
Overview
Advanced Dishwashing Service is a service-based business requiring consistent and professional brand communication across both print and digital channels. The project focused on refining and extending the company’s visual identity through cohesive marketing materials, branded assets, and customer-facing communications.
Role
Graphic Designer
Tools: Adobe Illustrator, Photoshop
Tools: Adobe Illustrator, Photoshop
The Challenge
Existing marketing materials lacked consistency in layout, typography, and visual presentation, creating a fragmented brand experience across customer touchpoints.
Goals
Improve visual consistency across marketing platforms
Modernize the company’s brand presentation
Support marketing, sales, and customer communication efforts
Create scalable branded assets for ongoing business use
Design Solution
Developed a cohesive set of branded marketing materials focused on structured layouts, consistent typography, and clear visual hierarchy. Created reusable templates and organized design assets to streamline production while maintaining consistency across print and digital applications.
The updated visual system was designed to improve readability, strengthen professionalism, and reinforce trust within a service-focused industry.
Outcome
The refreshed brand materials created a more unified and polished visual presence across customer-facing communications. The system supports both day-to-day operational needs and long-term marketing consistency while providing scalable assets for future use.
