Advanced Dishwashing Service
Brand Extension · Print & Digital · In-House Creative
Brand Extension · Print & Digital · In-House Creative
Overview
Advanced Dishwashing Service, a family-owned dishwasher repair company in Northern Michigan, needed an identity system that reflected their professionalism and reliability while remaining approachable and clear. The goal was to expand their existing logo into a cohesive system adaptable to both print and digital platforms.
Advanced Dishwashing Service, a family-owned dishwasher repair company in Northern Michigan, needed an identity system that reflected their professionalism and reliability while remaining approachable and clear. The goal was to expand their existing logo into a cohesive system adaptable to both print and digital platforms.
Role
In-house designer responsible for logo applications, print collateral, marketing materials, and digital templates.
In-house designer responsible for logo applications, print collateral, marketing materials, and digital templates.
Design Solution
Building on the existing dining icon logo, the visual system emphasizes clarity and consistency across all branded materials. Clean layouts, approachable typography, and a simple color palette were applied to brochures, business cards, service forms, and digital templates. This ensured the brand communicated trustworthiness while remaining accessible to a wide customer base.
Building on the existing dining icon logo, the visual system emphasizes clarity and consistency across all branded materials. Clean layouts, approachable typography, and a simple color palette were applied to brochures, business cards, service forms, and digital templates. This ensured the brand communicated trustworthiness while remaining accessible to a wide customer base.
Outcome
The expanded identity strengthened Advanced Dishwashing Service’s brand presence, unifying their communications and supporting a professional yet approachable customer experience. The system continues to scale across new marketing initiatives and digital assets.
The expanded identity strengthened Advanced Dishwashing Service’s brand presence, unifying their communications and supporting a professional yet approachable customer experience. The system continues to scale across new marketing initiatives and digital assets.
