Brittany’s
Brand Identity · Packaging · Boutique · Print & Digital
Brand Identity · Packaging · Boutique · Print & Digital
Overview
Brittany’s needed a brand identity for a boutique product line built around elegance and softness. The goal was to create a visual system that conveyed refined femininity, premium quality, and lifestyle appeal across packaging, collateral, and retail applications.
Brittany’s needed a brand identity for a boutique product line built around elegance and softness. The goal was to create a visual system that conveyed refined femininity, premium quality, and lifestyle appeal across packaging, collateral, and retail applications.
Role
Concept development, logo design, packaging, print collateral, and lifestyle brand visuals.
Concept development, logo design, packaging, print collateral, and lifestyle brand visuals.
Design Solution
The identity employs a delicate serif logotype paired with soft color palettes and minimal layouts, creating an elegant yet approachable aesthetic. Packaging design emphasizes clean structure and tactile finishes to reinforce the premium nature of the products, while lifestyle visuals extend the brand’s refined tone across print and digital touchpoints.
The identity employs a delicate serif logotype paired with soft color palettes and minimal layouts, creating an elegant yet approachable aesthetic. Packaging design emphasizes clean structure and tactile finishes to reinforce the premium nature of the products, while lifestyle visuals extend the brand’s refined tone across print and digital touchpoints.
Outcome
The resulting system establishes Brittany’s as a boutique brand that balances sophistication and approachability. The identity communicates femininity and premium quality in a way that resonates with modern consumers seeking elegance in everyday products.
The resulting system establishes Brittany’s as a boutique brand that balances sophistication and approachability. The identity communicates femininity and premium quality in a way that resonates with modern consumers seeking elegance in everyday products.
