Overview
Brittany’s is a luxury fashion and beauty brand designed for the modern, elegant woman. As a sister label to Kings Ware, it shares a refined design language — but expresses it through softness, femininity, and timeless charm.
This project focused on building a visual identity that could span multiple product lines, including skincare, fragrance, jewelry, and apparel, while maintaining consistency and luxury at every touchpoint
Role
I led the creative direction, brand identity development, and visual execution for Brittany’s. This included designing the primary script logotype, monogram variations, supporting typography, and an adaptable visual system that could span across product lines.
I also created packaging mockups, lifestyle visuals, and digital brand applications to showcase how the identity would live across fragrance, jewelry, and apparel touchpoints. The project was developed independently, allowing for complete visual cohesion from concept to final presentation.
Design Solution
The Brittany’s identity system is built around a flowing script logotype paired with refined serif typography — striking a balance between elegance and clarity. The brand palette focuses on soft blush tones, warm neutrals, and subtle gold accents to evoke sophistication and warmth without feeling sterile.
A versatile logo system was created, including a full wordmark, a stylized “B” monogram ideal for embossing or jewelry stamping, and a tagline lockup: “for The elegant lady.” The design language carries through packaging, jewelry presentation, and fragrance branding — ensuring Brittany’s maintains a graceful and cohesive presence across all touchpoints.
Outcome
The final identity positions Brittany’s as a graceful, elevated brand with the flexibility to scale across luxury product categories. From the flowing typography to the minimalist packaging and lifestyle visuals, every element reinforces the brand’s promise of timeless elegance.
The visual system allows Brittany’s to compete alongside high-end fashion and beauty labels while maintaining its own distinct, feminine voice. The brand is built to create not just products, but moments — whether it's unboxing a piece of jewelry or unwrapping a signature scent.
Skills & Tools
Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Skills: Brand Identity Design, Typography, Packaging Design, Mockups, Art Direction, Visual Systems, Luxury Brand Styling
Skills: Brand Identity Design, Typography, Packaging Design, Mockups, Art Direction, Visual Systems, Luxury Brand Styling
