Overview
Canyon Clothing Co. is a lifestyle apparel brand rooted in the spirit of the outdoors. Built around durability, sustainability, and comfort, the brand was designed to connect with consumers who value both everyday wearability and earth-conscious manufacturing.
The goal was to develop a brand identity that felt natural, grounded, and confident — one that could live comfortably across garments, tags, packaging, and digital environments.
Role
I led the design and development of Canyon Clothing Co.’s brand identity. My role included designing the primary logo, building a flexible visual system, and creating collateral such as packaging, apparel graphics, tags, and social content.
The project was executed independently, with full control over the art direction, branding tone, and environmental styling. The goal was to create a brand that felt equally at home in the wild or on the shelf.
Design Solution
The Canyon Clothing Co. identity was designed to feel grounded, approachable, and versatile. A bold serif logotype paired with a simplified canyon mark reflects the brand’s roots in rugged landscapes while staying clean and modern.
Earthy tones like terracotta, sandstone, and sage were used to reinforce the connection to nature and durability. The system was built to adapt across clothing tags, retail packaging, and social content — maintaining consistency without losing warmth. Every element was made to feel worn-in, trusted, and ready for the outdoors.
Outcome
The final identity presents Canyon Clothing Co. as a brand with lasting presence — a label that feels as natural on the trail as it does in a boutique. The visual system balances modern flexibility with rustic charm, allowing it to scale from apparel and product packaging to digital marketing and social media.
The brand delivers a cohesive experience that resonates with its target audience: environmentally conscious consumers who value durability, simplicity, and timeless style.
Skills & Tools
Tools: Adobe Illustrator, Photoshop, InDesign
Skills: Brand Identity Design, Typography, Packaging Design, Apparel Graphics, Art Direction, Social Content Layout
Skills: Brand Identity Design, Typography, Packaging Design, Apparel Graphics, Art Direction, Social Content Layout
