Canyon Clothing Co.
Brand Identity · Packaging · Apparel · Print & Digital
Brand Identity · Packaging · Apparel · Print & Digital
Overview
Canyon Clothing Co. approached me to create a full brand identity for their new sustainable outdoor apparel line. The brand needed to feel rugged yet modern, appealing to both serious adventurers and style-conscious everyday consumers.
Canyon Clothing Co. approached me to create a full brand identity for their new sustainable outdoor apparel line. The brand needed to feel rugged yet modern, appealing to both serious adventurers and style-conscious everyday consumers.
Role
Concept development, logo design, typography, packaging, apparel applications, retail signage, and lookbook direction.
Concept development, logo design, typography, packaging, apparel applications, retail signage, and lookbook direction.
Design Solution
The identity system combines bold, utilitarian typography with a grounded, earthy color palette that reflects durability and sustainability. Packaging incorporates recycled textures and clean layouts to reinforce the eco-conscious mission, while apparel applications and retail signage emphasize modern style and functional design. The lookbook direction was crafted to position the brand as both trail-ready and lifestyle-oriented.
The identity system combines bold, utilitarian typography with a grounded, earthy color palette that reflects durability and sustainability. Packaging incorporates recycled textures and clean layouts to reinforce the eco-conscious mission, while apparel applications and retail signage emphasize modern style and functional design. The lookbook direction was crafted to position the brand as both trail-ready and lifestyle-oriented.
Outcome
The resulting identity communicates Canyon Clothing Co.’s core values — durable, sustainable, and able — across every touchpoint. The system was designed to build credibility with outdoor enthusiasts while establishing a stylish, trustworthy presence in the broader apparel market.
The resulting identity communicates Canyon Clothing Co.’s core values — durable, sustainable, and able — across every touchpoint. The system was designed to build credibility with outdoor enthusiasts while establishing a stylish, trustworthy presence in the broader apparel market.
