Brand Identity · Packaging · Spirits · Print & Digital
Overview
Commodore was developed as a premium spirits brand designed to capture sophistication with a distinctive nautical heritage. The challenge was to create a visual identity that communicates refinement and authority while standing apart in the crowded rum market. The design needed to balance heritage cues with modern elegance, appealing to discerning consumers seeking both luxury and authenticity.
Role
Creative direction, brand identity, logo design, packaging design, typography, label system, and advertising mockups.
Design Solution
The identity combines a deep black and gold palette with an ornate, compass-inspired emblem to signal precision and heritage. Typography choices lean into refined serif forms, pairing classical authority with contemporary readability. Bottle and label design emphasize luxury through gold-foil detailing, crisp hierarchy, and premium print finishes. Advertising direction integrates moody lighting, nautical textures, and bold headlines to position Commodore as a rum that is both timeless and aspirational.
Outcome
The resulting system establishes Commodore as a refined, trustworthy brand in the premium spirits category. The identity communicates sophistication across packaging, print, and digital applications, while reinforcing the brand’s nautical inspiration. With its balance of elegance and authority, Commodore creates a strong foundation for brand equity in the luxury spirits market.
