Brand Identity · Packaging · Spirits · Print & Digital
Overview
Commodore is a premium spirits brand built around the sophistication and heritage of nautical exploration. The goal was to craft a visual identity that communicates refinement, precision, and authority while standing apart in a crowded rum market. The design balances historical cues with contemporary luxury, appealing to discerning consumers who value both craftsmanship and authenticity.
Role
Creative direction, brand identity, logo design, packaging design, typography, label system, and advertising mockups.
Design Solution
The identity combines a deep black and gold palette with an ornate, compass-inspired emblem to signal precision and heritage. Typography choices lean into refined serif forms, pairing classical authority with contemporary readability. Bottle and label design emphasize luxury through gold-foil detailing, crisp hierarchy, and premium print finishes. Advertising direction integrates moody lighting, nautical textures, and bold headlines to position Commodore as a rum that is both timeless and aspirational.
Outcome
The resulting system establishes Commodore as a refined, trustworthy brand in the premium spirits category. The identity communicates sophistication across packaging, print, and digital applications, while reinforcing the brand’s nautical inspiration. With its balance of elegance and authority, Commodore creates a strong foundation for brand equity in the luxury spirits market.
