Editorial Design · Branding · Automotive Culture · 2024
Overview
Drive Underground is a conceptual magazine created to capture the raw energy of drift culture. The project explores how editorial design can channel rebellion, speed, and momentum into a print-forward format that feels both modern and authentic.
Role
Editorial identity, typography, grid development, photography treatment, texture integration, and layout direction.
Design Solution
The system relies on bold typography, layered textures, and high-impact pacing to mirror the unpredictability of drift culture. An asymmetric grid and motion-driven photography treatments create a sense of movement, while careful hierarchy ensures legibility and flow.
Outcome
Drive Underground translates the underground energy of motorsport into a cohesive editorial identity. The magazine establishes a balance between raw rebellion and professional execution, positioning drift culture within a publishable, culturally credible format.
