Overview
Kings Ware is a luxury menswear concept brand created for the modern gentleman. Rooted in classic tailoring and timeless elegance, this project explores the development of a refined identity system designed to extend seamlessly across apparel, packaging, and digital applications.
The goal was to evoke a sense of prestige, restraint, and masculine sophistication — all while remaining accessible and contemporary.
The goal was to evoke a sense of prestige, restraint, and masculine sophistication — all while remaining accessible and contemporary.
Role
I led the creative direction, identity design, and visual system development for Kings Ware. This included crafting the primary logo and monogram, selecting a restrained color palette and elegant typography, and producing branded collateral such as packaging, garment accessories, and digital visuals.
The project was executed as a solo designer, allowing full control over visual cohesion and brand storytelling.
The project was executed as a solo designer, allowing full control over visual cohesion and brand storytelling.
Design Solution
The Kings Ware identity centers around a bold monogram and refined serif wordmark, combining strength with subtlety. The visual system was inspired by bespoke tailoring, vintage fashion marks, and the understated elegance of luxury packaging.
A muted color palette of navy, charcoal, cream, and gold reinforces the brand’s timeless masculinity, while generous spacing and minimal layouts communicate confidence and clarity. Mockups were designed to reflect real-world usage — from shirt boxes and garment bags to embossed cards and accessories — ensuring the identity feels both luxurious and grounded.
A muted color palette of navy, charcoal, cream, and gold reinforces the brand’s timeless masculinity, while generous spacing and minimal layouts communicate confidence and clarity. Mockups were designed to reflect real-world usage — from shirt boxes and garment bags to embossed cards and accessories — ensuring the identity feels both luxurious and grounded.
Outcome
The final identity system successfully positions Kings Ware as a brand that balances heritage with modern appeal. Every brand touchpoint — from packaging to digital collateral — communicates intentionality, restraint, and refinement.
The system is versatile enough to scale across product lines, retail environments, and lifestyle marketing, while maintaining a consistent visual voice. Kings Ware stands as a proof of concept for how thoughtful design can elevate a brand beyond surface-level aesthetics and into a full experience.
The system is versatile enough to scale across product lines, retail environments, and lifestyle marketing, while maintaining a consistent visual voice. Kings Ware stands as a proof of concept for how thoughtful design can elevate a brand beyond surface-level aesthetics and into a full experience.
Skills & Tools
Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Skills: Brand Identity Design, Typography, Packaging Design, Mockups, Art Direction, Layout Design, Visual Systems
Skills: Brand Identity Design, Typography, Packaging Design, Mockups, Art Direction, Layout Design, Visual Systems
