Pubhouse Brewery
Brand Identity · Packaging · Hospitality · Print & Digital
Brand Identity · Packaging · Hospitality · Print & Digital
Overview
Pubhouse Brewery, a modern gastropub and craft brewery in Northern Michigan, needed a brand identity that reflected rustic hospitality while still feeling premium and approachable. The goal was to create a cohesive system that could live seamlessly across packaging, menus, signage, and merchandise.
Pubhouse Brewery, a modern gastropub and craft brewery in Northern Michigan, needed a brand identity that reflected rustic hospitality while still feeling premium and approachable. The goal was to create a cohesive system that could live seamlessly across packaging, menus, signage, and merchandise.
Role
Concept development, logo design, packaging, and environmental branding applications.
Concept development, logo design, packaging, and environmental branding applications.
Design Solution
The identity system combines handcrafted textures with confident typography and a warm, earthy palette — striking a balance between rustic charm and refined presentation. The logo and supporting assets were designed to scale across multiple touchpoints, from packaging to in-store menus and merchandise, ensuring brand consistency.
The identity system combines handcrafted textures with confident typography and a warm, earthy palette — striking a balance between rustic charm and refined presentation. The logo and supporting assets were designed to scale across multiple touchpoints, from packaging to in-store menus and merchandise, ensuring brand consistency.
Outcome
The final system positions Pubhouse Brewery as both a welcoming community space and a premium destination. The identity communicates warmth and approachability while maintaining the refinement expected of a modern craft brewery brand.
The final system positions Pubhouse Brewery as both a welcoming community space and a premium destination. The identity communicates warmth and approachability while maintaining the refinement expected of a modern craft brewery brand.
